For HVC, a waste processing company based in Alkmaar, we developed a concept of a contest for design students. The company wanted to engage young people to create new products gaining (waste) materials creating at the same time inspiration in the waste cycle.

After many brainstorm sessions with the different stakeholders in the production chain and specially with students and young designers willing to have their product ideas in the market, our proposition was a contest designed holistically.

The innovation of this concept is the ‘chain approach’. The young designers are invited to design a product for the partners of a production chain. They have to consider the social, environmental and economic values that they could generate with the product in each link of the chain (see the drawing above) from raw material to consumer’s litter, from cradle to cradle.

Another innovation achievement of this concept is that we focus de whole cycle on people behaviour.  As designers we know how to design from a material cycle perspective (life cycle designed and inspired by nature). This proposal goes further, beside the c2c aspects (this is something we already apply) we focus in the way it is manufactured, distributed, sold, used and thrown away by people. We believe it is the people in the chain what can make possible the cradle to cradle concept in the practice. And this is still one of our main challenges as designers in the future.

In the practice the students win the support in the execution of their design products, together with the chain partners.

This project is the forerunner of the Fabloop methodology.

My role in this project was concept/strategy developer and writer of the concept plan.

Are you curious by this concept? Do you work as well within a sustainable chain approach? Or do you want to know more about successfully chain approaches? Please contact me.